The problem
A creator has a product and a blank page. “What should I open with?” They write something clever. It stops far fewer people than the product average. That is a slot spent finding out something the market already knew.
A hook is tested when it has been used on a real video, on a real product in your niche, and you know what it did. Not “it sounds good.” Not “I saw it on a big account.” You know the 2s, the 6s, and whether the video sold.
The example
Hooks for a gut health product, pulled from a library of proven openers in the wellness niche.
| Hook | Used | Avg 2s | Avg 6s | Videos that sold |
|---|---|---|---|---|
| 'My bloating was so bad I...' | 140 | 46% | 32% | 91 of 140 |
| 'I'm a nurse and...' | 80 | 49% | 36% | 58 of 80 |
| 'Nobody talks about this' | 220 | 41% | 21% | 58 of 220 |
| '3 things I wish I knew' | 310 | 38% | 19% | 42 of 310 |
The creator was about to write “3 things I wish I knew.” It is the most-used hook and the worst-converting one. Used up. “I’m a nurse and” is only for nurses. “My bloating was so bad” is open to anyone and sells more than half the time. Start there.
- 'My bloating was so bad I couldn't zip my jeans.'
- 'My bloating was so bad I skipped my sister's wedding photos.'
- 'My bloating was so bad I thought I was pregnant.'
- Same proven opening
- Three different people
- Three different videos
Do not take the hook and the whole script. The hook is the tested part. The rest of the video needs to be the creator’s own, or it is just another copy in the family.
Do this in Verdict
- 1Script Lab holds the hook library for your niche, with how often each has been used and how it did.
- 2Filter by product type. Sort by “videos that sold,” not by 2s.
- 3Drop the one you pick into the script and write the rest around it.