When is it too early to judge a video?

The problem

Monday morning. A creator posted Friday night. The video has 640 views, zero orders, and she wants to give up on the angle and film a different one.

In the same roster another video has 900 views and three orders, and the brand wants to call it the winner today and have three more filmed like it.

Both asks are the same mistake: reading a number before there are enough people behind it.

Every rate on a video is a fraction of the people who saw it. With a few hundred viewers, one tap moves CTR, and one order turns sales per 10K from zero into something that looks like a hit. The number is not wrong. It is not settled yet.

Verdict shows HOLD on a video that is still too small to grade, and the row says how far it has to go. Until that clears, the app will not say SCALE, REWORK or KILL, however good or bad the early numbers look.

The example

The two Monday videos, left alone for two weeks.

The video she wanted to give up on became the best one on the product. The one the brand wanted to copy got its three orders from the creator’s own followers on day one and then sold almost nothing to strangers. Filming three more like it on Monday would have cost a week proving that.

Neither outcome was visible on Monday. The right move on Monday was no move.

Do this in Verdict

1. 1
   Open Portfolio. Videos that are too new show a grey HOLD badge and how many views they have left to go.
2. 2
   Nothing on a HOLD row is a decision. Do not send it to a creator as one.
3. 3
   When you talk about a creator’s week, leave the HOLD rows out. That is the same cut every other Verdict screen makes before grading, so your numbers will match the app’s.