Which number should I fix first?

The problem

One creator, four products, a week to fix things. Her videos have four different red stages: a hook far under where it should be, a payoff a little under, a click well under, and a product page that is losing people.

She wants a list. The brand wants the list to be short.

The size of a miss tells you how bad the stage looks. It does not tell you what fixing it is worth. A terrible hook on a video with two thousand views is worth almost nothing to fix. A slightly weak click on a video with three hundred thousand views is worth a lot. The video with the traffic is where the money is.

Verdict puts a dollar estimate on each fix. Sort by it and the list is your week.

The example

Her four videos, each with one red stage.

So the list is: mask first, toner second, the other two only if there is time. Two of those are one-line script fixes. The serum hook, the thing she was most worried about, does not make the cut this week.

Do this in Verdict

1. 1
   Open the Leak Finder. Above the list is the line “est. in flagged fixes,” and each row with a leak carries its own estimate.
2. 2
   Sort by that column. The top rows are the week.